- Complex UI made simple
- Bespoke design for your digital properties
- Workflow Analysis for Critical Paths
- Happier customers, and internal users
The purpose of user research is to evaluate user behaviors, needs, and motivations that use your digital property. This understanding is achieved by using qualitative and quantitative methods such as interviews, surveys, and other methods. User research is best when it’s conducted quickly and limits the scope of testing to a specific task, or a single portion of a larger process.
At the highest level Information Architecture is the structural design of your digital property. It is a combination of organization, labeling, search, and navigation systems. Organization is accomplished by grouping the smallest “atoms” of information into meaningful and distinct categories, labeling is figuring out what to call and how to navigation those categories.
Design is never in a vacuum. Introducing a new feature or process into an existing digital property requires a thoughtful understanding of how users currently navigate and complete tasks. This means making every effort to add a variant to an existing component vs creating a new one, or slightly adjusting an established workflow pattern instead of creating a new pattern that would have to coexist with the current one. This approach shows respect and an appreciation for the hard work it took to get your digital property to this point.
Usability testing is evaluating your digital property by testing it with representative users. It is a process to determine how well it meets specific usability criteria, and ensures your digital property is easy to learn and use, is satisfying to use, and it provides highly valued functionality to the targeted users.
A User Experience (UX) Audit will provide you with clear direction for improving the User Interface (UI) of your digital properties based on UX best practices. It’s a close examination of your digital properties from the perspective of the people who use them.
As part of the overall strategy for increasing the reach of the product, UX Analysts have the critical job of improving the adoption and engagement rate of consumers by studying the numbers. By analyzing client retention and revenue trends, UX analysts can determine the best way to create realistic client goals and then achieve them.