The purpose of user research is to evaluate user behaviors, needs, and motivations that use your digital property. This understanding is achieved by using qualitative and quantitative methods such as interviews, surveys, and other methods. User research is best when it’s conducted quickly and limits the scope of testing to a specific task, or a single portion of a larger process.

Design an eCommerce application for a subsidiary brand of McKesson Inc. Building the User Interface from the ground up by creating an Information Architecture (IA) document that defined the site structure, and workflow processes like checkout and login...

Driven to help organizations become more aware of the incredible talent on their UX team. So much effort and work can easily go unnoticed when the finished design seems straightforward and obvious. Designing something well is difficult. Let's share our story.